Persons involved in the transport of people have their own ways of handling customers who are under the influence of alcohol. That is why Uber patented a technology that can detect whether the person ordering the trip is after drinking beverages or other stimulants. Everything is to be done using artificial intelligence analysing the smartphone user’s actions. Opponents of such solutions believe that this is a mere surveillance. Are they right?
Many people think that Uber’s success is due to the aggressive pricing policy. In fact, the attractive price attracts new users to Uber. However, people who have used this service are also with it due to the well-developed mobile application and a convenient payment method. People who consciously use this service have also noticed interesting mechanisms implemented in the algorithms of steaming drivers with passengers. The application is looking not only for free drivers, but also for those who will soon complete the ongoing course near another passenger. Uber also realizes that the success of their application also depends on the effectiveness of the implemented algorithms. This is where the interest in artificial intelligence and machine learning comes from. Such algorithms can be used to solve quite interesting problems. One of them is drunk passengers.
Uber intends to analyse the behaviour of its users to determine their level of sobriety
At least for such application of artificial intelligence indicates the patent application filed in 2016. He describes the methodology, which analyses how the user uses his smartphone. The algorithm would take into account such factors as typos in the typed text, the way of holding the device, the user’s way of walking and its location. Of course, this type of analysis can also be performed using traditional algorithms. However, Uber intends to teach his artificial intelligence based on previous user behaviour. Thanks to machine learning algorithms, you will be able to define a pattern of behaviours that will testify to our sobriety. However, significant deviations from this pattern would suggest that the user ordering the journey is under the influence of alcohol. This information would be passed on to the driver who could decide if he wants to pass such a passenger.
Some people have commented on these reports in a very negative way. Some people think that such algorithms are used to spy on users and violate their privacy. However, are we not using double standards here? I get the impression that if Google announced a similar solution that would be implemented in the new Android, many people would jump in joy. In this case, artificial intelligence would be hailed as our guardian, who forbids us from ringing and sending messages to selected people when we are under the influence of alcohol. We must also remember that our privacy is protected by rules that have been in force for a short time, which will force Uber to use mechanisms that will anonymize the data sent.